Have you ever wondered what drink it is and how it taste like after you have seen few advertisements in newspapers or through radio? This is a brand new product in the town. It needs some time to attract its customers.
It is a great new idea came out from Permanis Sdn Bhd and I can proudly say that it's a local company. This seems more creative among our Malaysians that they do think out of the box by releasing new type of drinks.
And YES! It's an isotonic drink with Cola flavour. Isotonic drink can designed to help sportsman re-hydrate when fluids are depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise. As the primary fuel utilized by exercising muscle, carbohydrates are important in maintaining exercise and sport performance.
And as we know that most children will choose Coke instead of isotonic drink such as 100 Plus or Excel as an example. So when these children in this situation of after a sport performance or exercise, this drink is much more suitable for those who prefer Coke and at the same time it's able to re-hydrate them.
What I learnt from this as part of creativity is that - "If you snooze, then you lose" which mean we don't wait for chances to approach us but we do seek opportunities in order to success in life which in this new situation for the company, the new creation bring them another success.
Reference :
Google Image. (n.d.). Retrieved from http://www.hitz.fm/devamp/files/92/925d41f9-c582-4e02-b100-af816f22426a.jpg
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